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| LEADER |
01162cam a2200301 7i4500 |
| 001 |
0000060090 |
| 005 |
20210628090000.0 |
| 020 |
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|a 9781259548147 (electronic book)
|
| 090 |
0 |
0 |
|a HF5823
|b .B45 2018
|
| 100 |
1 |
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|a Belch, George E
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| 245 |
1 |
0 |
|a Advertising and promotion :
|b an integrated marketing communications perspective
|c George E. Belch & Michael A. Belch.
|
| 250 |
|
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|a Eleventh edition.
|
| 264 |
|
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|a New York, NY:
|b McGraw-Hill Education,
|c 2018.
|
| 300 |
|
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|a 1 online resource (764 pages):
|b colour illustrations, text file, PDF.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
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|a computer
|2 rdamedia
|
| 338 |
|
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|a online resource
|2 rdacarrier
|
| 650 |
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0 |
|a Sales promotion
|
| 650 |
|
0 |
|a Communication in marketing
|
| 650 |
|
0 |
|a Advertising
|
| 655 |
|
0 |
|a Electronic books
|
| 700 |
1 |
|
|a Belch, Michael A.
|
| 856 |
4 |
2 |
|u http://library.unisel.edu.my/web/guest/mylibrary
|
| 997 |
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|a Communication, Visual Art & Computing, Faculty
|b Communication, Department
|
| 997 |
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|a Business & Accountancy, Faculty
|
| 998 |
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|a Digital Graphic Design, Degree
|
| 998 |
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|a Digital Graphic Design, Diploma
|
| 999 |
|
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|a EBO0005433
|b EBOOK
|c EBOOK
|e Electronic resources
|
