Advertising and promotion : an integrated marketing communications perspective
| Main Author: | Belch, George E |
|---|---|
| Other Authors: | Belch, Michael A. |
| Edition: | Eleventh edition. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (764 pages): colour illustrations, text file, PDF. |
|---|---|
| ISBN: |
9781259548147 (electronic book) |