APA Citation

Belch, G. E., & Belch, M. A. Advertising and promotion: An integrated marketing communications perspective (Eleventh edition.).

Chicago Style Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. Eleventh edition.

MLA Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. Eleventh edition.

Warning: These citations may not always be 100% accurate.