The art of digital marketing : the definitive guide to creating strategic, targeted and measurable online campaigns

Main Author: Dodson, Ian
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
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005 20210702090000.0
020 |a 9781119265702  
020 |a 9781119265719 (electronic book)  
090 0 0 |a HF5415.1265   |b .D63 2016 
100 1 |a Dodson, Ian  
245 1 4 |a The art of digital marketing :   |b the definitive guide to creating strategic, targeted and measurable online campaigns   |c Ian Dodson. 
264 |a Hoboken, New Jersey:   |b John Wiley & Sons, Inc.,   |c 2016. 
300 |a 1 online resource (viii, 385 pages):   |b text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 0 |a Internet marketing  
650 0 0 |a Strategic planning  
655 0 0 |a Electronic books 
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Communication, Visual Art & Computing, Faculty  |b Visual Art, Department 
998 |a Digital Graphic Design, Degree 
998 |a Digital Graphic Design, Diploma 
999 |a EBO0005410  |b EBOOK  |c EBOOK  |e Electronic resources