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The satisfaction of change : how knowledge and innovation overcome loyalty in decision-making processes

Main Author:	Del Giudice, Manlio
Other Authors:	Della Peruta, Maria Rosaria
Series:	Palgrave studies in democracy, innovation, and entrepreneurship for growth
Subjects:	Electronic commerce Consumer satisfaction Consumer behavior Customer relations -- > Management Electronic books
Online Access:	http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/TheSatisfactionofChangeHowKnowledgeandInnovationOvercomeLoyaltyinDecisionMakingProcesses.pdf

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