Integrated marketing communication : creative strategy from idea to implementation

Main Author: Blakeman, Robyn
Edition: Third edition.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
LEADER 00999cam a2200253 7i4500
001 0000057497
005 20210223090000.0
020 |a 9781538101063 (electronic book)  
020 |a 9781538101049 (electronic book)  
090 0 0 |a HF5415.123   |b .B53 2018 
100 1 |a Blakeman, Robyn  
245 1 0 |a Integrated marketing communication :   |b creative strategy from idea to implementation   |c Robyn Blakeman. 
250 |a Third edition. 
264 |a United Kingdom:   |b Rowman & Littlefield,   |c 2018. 
300 |a 1 online resource (viii, 359 pages):   |b text file, PDF. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
650 0 0 |a Communication in marketing  
655 0 0 |a Electronic books 
856 4 2 |u http://library.unisel.edu.my/web/guest/mylibrary 
997 |a Communication, Visual Art & Computing, Faculty  |b Visual Art, Department 
998 |a Arts Creative Photography Technology, Degree 
999 |a EBO0003827  |b EBOOK  |c EBOOK  |e Electronic resources