Integrated marketing communication : creative strategy from idea to implementation
| Main Author: | Blakeman, Robyn |
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| Edition: | Third edition. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (viii, 359 pages): text file, PDF. |
|---|---|
| ISBN: |
9781538101063 (electronic book) 9781538101049 (electronic book) |