Persuasive copywriting : cut through the noise and communicate with impact

Main Author: Maslen, Andy
Edition: Second edition.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
Physical Description: 1 online resource (xxvii, 264 pages): illustrations, text file, PDF.
ISBN: 9780749497736 (electronic book)
9780749483661