The copywriter's handbook : a step-by-step guide to writing copy that sells

Main Author: Bly, Robert W
Edition: Third edition.
Subjects:
Online Access: http://library.unisel.edu.my/web/guest/mylibrary
Physical Description: 1 online resource (xvii, 410 pages): text file, PDF.
ISBN: 0805078045
9780805078046 (electronic book)