Creative strategy in advertising
| Main Author: | Drewniany, Bonnie L |
|---|---|
| Corporate Author: | Jewler, Jerome |
| Published: |
Boston, MA:
Thomson Higher Education,
2008.
|
| Edition: | Ninth edition. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (332 pages): illustrations, text file, PDF. |
|---|---|
| ISBN: |
9780495095699 (electronic book) |