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| LEADER |
01022cam a2200265 7i4500 |
| 001 |
0000057416 |
| 005 |
20210628090000.0 |
| 020 |
|
|
|a 9781137279569 (electronic book)
|
| 090 |
0 |
0 |
|a HF5415.1255
|b .Y79 2014
|
| 100 |
1 |
|
|a Young, Antony
|
| 245 |
1 |
0 |
|a Brand media strategy :
|b integrated communications planning in the digital era
|c Antony Young.
|
| 260 |
|
|
|a New York, NY:
|b Palgrave Macmillan,
|c 2014.
|
| 300 |
|
|
|a 1 online resource (242 pages):
|b illustrations, text file, PDF.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a computer
|2 rdamedia
|
| 338 |
|
|
|a online resource
|2 rdacarrier
|
| 650 |
|
0 |
|a Social media
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
0 |
|a Internet marketing
|
| 655 |
|
0 |
|a Electronic books
|
| 856 |
4 |
2 |
|u http://library.unisel.edu.my/web/guest/mylibrary
|
| 997 |
|
|
|a Communication, Visual Art & Computing, Faculty
|b Visual Art, Department
|
| 998 |
|
|
|a Arts Creative Photography Technology, Degree
|
| 998 |
|
|
|a Digital Graphic Design, Degree
|
| 999 |
|
|
|a EBO0003735
|b EBOOK
|c EBOOK
|e Electronic resources
|