Brand media strategy : integrated communications planning in the digital era
| Main Author: | Young, Antony |
|---|---|
| Published: |
New York, NY:
Palgrave Macmillan,
2014.
|
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/web/guest/mylibrary |
| Physical Description: |
1 online resource (242 pages): illustrations, text file, PDF. |
|---|---|
| ISBN: |
9781137279569 (electronic book) |