Strategic customer management : integrating relationship marketing and CRM
by: Payne, Andrian
Handbook of CRM : achieving excellence in customer management
Main Author: | Payne, Adrian |
---|---|
Subjects: | |
Online Access: |
http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/HandbookofCRMachievingexcellenceincustomermanagement.pdf |
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