Basic marketing research : integration of social media
| Main Author: | Malhotra, Naresh K |
|---|---|
| Edition: | 4th ed. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/BasicMarketingResearchIntegrationofSocialMedia.pdf |
| Physical Description: |
1 online resource (xxxii, 640 pages): illustrations (color), text file, PDF. |
|---|---|
| ISBN: |
9780132544481 (electronic book) |