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|a 9781259232541 (electronic book)
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|b M68 2016
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|a Mothersbaugh, David L
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1 |
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|a Consumer behavior :
|b building marketing strategy
|c David L. Mothersbaugh, Del I. Hawkins ; contributing authors Linda L. Mothersbaugh, Gail Tom.
|
| 250 |
|
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|a Thrteenth edition.
|
| 264 |
|
1 |
|a New York, NY:
|b McGraw-Hill Education,
|c 2016.
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| 300 |
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|a 1 online rersource (786 pages):
|b illustrations, text file, PDF.
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|a computer
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|a online resource
|2 rdacarrier
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|a Consumer behavior --
|z United States
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|
0 |
|a Consumer behavior --
|z United States
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| 650 |
|
0 |
|a Market surveys --
|z United States
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0 |
|a Electronic books
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| 700 |
1 |
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|a Hawkins, Del I.
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| 700 |
1 |
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|a Mothersbaugh, Linda L.
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| 700 |
1 |
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|a Tom, Gail
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| 856 |
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|u http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/Consumerbehaviorbuildingmarketingstrategy2016.pdf
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|a EBO0002170
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