Consumer behavior : building marketing strategy
| Main Author: | Mothersbaugh, David L |
|---|---|
| Other Authors: | Hawkins, Del I., Mothersbaugh, Linda L., Tom, Gail |
| Published: |
New York, NY:
McGraw-Hill Education,
2016.
|
| Edition: | Thrteenth edition. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/Consumerbehaviorbuildingmarketingstrategy2016.pdf |
| Physical Description: |
1 online rersource (786 pages): illustrations, text file, PDF. |
|---|---|
| ISBN: |
1259232549 (electronic book) 9781259232541 (electronic book) |