APA Citation

Mothersbaugh, D. L., Hawkins, D. I., Mothersbaugh, L. L., & Tom, G. (2016). Consumer behavior: Building marketing strategy (Thrteenth edition.). New York, NY: McGraw-Hill Education.

Chicago Style Citation

Mothersbaugh, David L., Del I. Hawkins, Linda L. Mothersbaugh, and Gail Tom. Consumer Behavior: Building Marketing Strategy. Thrteenth edition. New York, NY: McGraw-Hill Education, 2016.

MLA Citation

Mothersbaugh, David L., Del I. Hawkins, Linda L. Mothersbaugh, and Gail Tom. Consumer Behavior: Building Marketing Strategy. Thrteenth edition. New York, NY: McGraw-Hill Education, 2016.

Warning: These citations may not always be 100% accurate.