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Total relationship marketing

Main Author: Gummesson, Evert
Published: Amsterdam: Elsevier, 2008.
Edition: Third edition.
Subjects:
Relationship marketing
Marketing -- > Management
Electronic books
Online Access: http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/TotalRelationshipMarketing,ThirdEditioncompressed.pdf
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