Total relationship marketing
| Main Author: | Gummesson, Evert |
|---|---|
| Published: |
Amsterdam:
Elsevier,
2008.
|
| Edition: | Third edition. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/TotalRelationshipMarketing,ThirdEditioncompressed.pdf |
| Physical Description: |
1 online resource (376 pages): text file, PDF. |
|---|---|
| ISBN: |
9780750686334 (electronic book) |