APA Citation

Gummesson, E. (2008). Total relationship marketing (Third edition.). Amsterdam: Elsevier.

Chicago Style Citation

Gummesson, Evert. Total Relationship Marketing. Third edition. Amsterdam: Elsevier, 2008.

MLA Citation

Gummesson, Evert. Total Relationship Marketing. Third edition. Amsterdam: Elsevier, 2008.

Warning: These citations may not always be 100% accurate.