Basic marketing : a global-managerial approach

Main Author: McCarthy, E. Jerome
Other Authors: Perreault, William D.
Published: Homewood, IL: Irwin, 1993.
Edition: Elevent edition.
Subjects:
Online Access: http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/BasicMarketing11thedcompressed.pdf
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