Basic marketing : a global-managerial approach
| Main Author: | McCarthy, E. Jerome |
|---|---|
| Other Authors: | Perreault, William D. |
| Published: |
Homewood, IL:
Irwin,
1993.
|
| Edition: | Elevent edition. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/BasicMarketing11thedcompressed.pdf |
| Physical Description: |
1 online resource (763 pages): illustrations, text file, PDF. |
|---|---|
| ISBN: |
025610509X (electronic book) 0256128774 (electronic book) |