APA Citation
McCarthy, E. J., & Perreault, W. D. (1993). Basic marketing: A global-managerial approach (Elevent edition.). Homewood, IL: Irwin.
Chicago Style CitationMcCarthy, E. Jerome, and William D. Perreault. Basic Marketing: A Global-managerial Approach. Elevent edition. Homewood, IL: Irwin, 1993.
MLA CitationMcCarthy, E. Jerome, and William D. Perreault. Basic Marketing: A Global-managerial Approach. Elevent edition. Homewood, IL: Irwin, 1993.
Warning: These citations may not always be 100% accurate.