APA Citation

McCarthy, E. J., & Perreault, W. D. (1993). Basic marketing: A global-managerial approach (Elevent edition.). Homewood, IL: Irwin.

Chicago Style Citation

McCarthy, E. Jerome, and William D. Perreault. Basic Marketing: A Global-managerial Approach. Elevent edition. Homewood, IL: Irwin, 1993.

MLA Citation

McCarthy, E. Jerome, and William D. Perreault. Basic Marketing: A Global-managerial Approach. Elevent edition. Homewood, IL: Irwin, 1993.

Warning: These citations may not always be 100% accurate.