Transgenerational marketing : evolution, expansion, and experience
| Main Author: | Rajagopal |
|---|---|
| Published: |
Switzerland:
Palgrave Macmillan,
2020.
|
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/TransgenerationalMarketingcompressed.pdf |
| Physical Description: |
1 online resource (xxiii, 298 pages): illustrations, text file, PDF. |
|---|---|
| ISBN: |
9783030339265 (electronic book) |