APA Citation

Rajagopal. (2020). Transgenerational marketing: Evolution, expansion, and experience. Switzerland: Palgrave Macmillan.

Chicago Style Citation

Rajagopal. Transgenerational Marketing: Evolution, Expansion, and Experience. Switzerland: Palgrave Macmillan, 2020.

MLA Citation

Rajagopal. Transgenerational Marketing: Evolution, Expansion, and Experience. Switzerland: Palgrave Macmillan, 2020.

Warning: These citations may not always be 100% accurate.