Marketing metrics : the manager's guide to measuring marketing performance
by: Bendle, Neil T
Bad data : why we measure the wrong things and often miss the metrics that matter
| Main Author: | Schryvers, Peter |
|---|---|
| Published: |
Prometheus Books,
|
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/BadDatacompressed.pdf |
Similar Items
-
Marketing metrics : the manager's guide to measuring marketing performance
by: Bendle, Neil T -
Performance management : finding the missing pieces (to close the intelligence gap)
by: Cokins, Gary - Assessment in online and blended learning environments
-
The ethics of eating animals : usually bad, sometimes wrong, often permissible
by: Fischer, Bob -
Measurement and evaluation in human performance
Published: (2011)


