Marketing metrics : the manager's guide to measuring marketing performance
by: Bendle, Neil T
Bad data : why we measure the wrong things and often miss the metrics that matter
Main Author: | Schryvers, Peter |
---|---|
Published: |
Prometheus Books,
|
Subjects: | |
Online Access: |
http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/BadDatacompressed.pdf |
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