Marketing channel strategy : an omni-channel approach

Main Author: Palmatier, Robert W
Other Authors: Sivadas, Eugene, Stern, Louis W, El-Ansary, Adel I
Published: New York ; London: Routledge Taylor & Francis Group, 2020.
Edition: Ninth edition.
Subjects:
Online Access: http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/MarketingChannelStrategycompressed.pdf

Internet

http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/MarketingChannelStrategycompressed.pdf

Electronic resources

Call Number: HF5415 129 P35 2020
Accession No Item Category SMD Status Notes
EBO0001233 EBOOK EBOOK AVAILABLE