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LEADER |
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|a 9780367262099 (pbk)
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|a 9781138593930 (hbk)
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|a 9780429291999 (electronic book)
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|a HF5415.129
|b P35 2020
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1 |
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|a Palmatier, Robert W
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|a Marketing channel strategy :
|b an omni-channel approach
|c Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary.
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250 |
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|a Ninth edition.
|
264 |
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1 |
|a New York ; London:
|b Routledge Taylor & Francis Group,
|c 2020.
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300 |
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|a 1 online resource (xxviii, 373 pages):
|b illistrations. text file, PDF.
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|a text
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|a computer
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|a online resource
|2 rdacarrier
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|a Marketing channels
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|a Marketing --
|x management
|
655 |
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|a Electronic books
|
700 |
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|a Sivadas, Eugene
|
700 |
1 |
|
|a Stern, Louis W
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700 |
1 |
|
|a El-Ansary, Adel I
|
856 |
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|u http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/MarketingChannelStrategycompressed.pdf
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|a Business & Accountancy, Faculty
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|a Marketing, Degree
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|a EBO0001233
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