Marketing channel strategy : an omni-channel approach
| Main Author: | Palmatier, Robert W |
|---|---|
| Other Authors: | Sivadas, Eugene, Stern, Louis W, El-Ansary, Adel I |
| Published: |
New York ; London:
Routledge Taylor & Francis Group,
2020.
|
| Edition: | Ninth edition. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/MarketingChannelStrategycompressed.pdf |
| Physical Description: |
1 online resource (xxviii, 373 pages): illistrations. text file, PDF. |
|---|---|
| ISBN: |
9780367262099 (pbk) 9781138593930 (hbk) 9780429291999 (electronic book) |