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Consumer behaviour and analytics

Main Author: Smith, Andrew
Published: Abingdon, Oxon;New York, NY: Routledge, 2020.
Subjects:
Consumer behavior -- > Textbooks
Consumer behavior -- > Econometric models
Consumer behavior
Online Access: http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/ConsumerBehaviourandAnalyticscompressed.pdf
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