APA Citation

Palmatier, R. W., & Kumar, V. (2018). Customer engagement marketing. Cham, Switzerland: Palgrave Macmillan.

Chicago Style Citation

Palmatier, Robert W., and V. Kumar. Customer Engagement Marketing. Cham, Switzerland: Palgrave Macmillan, 2018.

MLA Citation

Palmatier, Robert W., and V. Kumar. Customer Engagement Marketing. Cham, Switzerland: Palgrave Macmillan, 2018.

Warning: These citations may not always be 100% accurate.