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Toyota's global marketing strategy : innovation through breakthrough thinking and kaizen

Main Author:	Hibino, Shozo
Other Authors:	Noguchi, Koichiro, Plenert, Gerhard Johannes
Published:	Boca Raton, FL: CRC Press, 2017.
Subjects:	Toyota Jidosha Kabushiki Kaisha -- > Management Strategic planning Marketing -- > Planning Electronic books
Online Access:	http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/Toyotaglobalmarketingstrategycompressed.pdf

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