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Toyota's global marketing strategy : innovation through breakthrough thinking and kaizen

Main Author: Hibino, Shozo
Other Authors: Noguchi, Koichiro, Plenert, Gerhard Johannes
Published: Boca Raton, FL: CRC Press, 2017.
Subjects:
Toyota Jidosha Kabushiki Kaisha -- > Management
Strategic planning
Marketing -- > Planning
Electronic books
Online Access: http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/Toyotaglobalmarketingstrategycompressed.pdf
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