Toyota's global marketing strategy : innovation through breakthrough thinking and kaizen
| Main Author: | Hibino, Shozo |
|---|---|
| Other Authors: | Noguchi, Koichiro, Plenert, Gerhard Johannes |
| Published: |
Boca Raton, FL:
CRC Press,
2017.
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| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/Toyotaglobalmarketingstrategycompressed.pdf |
| Physical Description: |
1 online resource (166 pages): illustrations, text file, PDF. |
|---|---|
| ISBN: |
9781138059412 (electronic book) |