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Strategic marketing : planning and control

Main Author:	Drummond, Graeme
Other Authors:	Ensor, John
Published:	Oxford: Butterworth-Heinemann, 2008.
Subjects:	Marketing -- > Management Marketing -- > Planning Marketing -- > Decision making Electronic books
Online Access:	http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/strategicmarketingcompressed.pdf

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