Staff View: Strategic marketing :

Main Author:	Drummond, Graeme
Other Authors:	Ensor, John
Published:	Oxford: Butterworth-Heinemann, 2008.
Subjects:	Marketing -- > Management Marketing -- > Planning Marketing -- > Decision making Electronic books
Online Access:	http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/strategicmarketingcompressed.pdf


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100	1		\|a Drummond, Graeme
245	1	0	\|a Strategic marketing : \|b planning and control \|c Graeme Drummond, John Ensor.
264		1	\|a Oxford: \|b Butterworth-Heinemann, \|c 2008.
300			\|a 1 online resource (xv, 349 pages): \|b illustrations, text file PDF.
336			\|a text \|2 rdacontent
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338			\|a online resource \|2 rdacarrier
650	0	0	\|a Marketing -- \|x Management
650		0	\|a Marketing -- \|x Planning
650	0	0	\|a Marketing -- \|x Decision making
655	0	0	\|a Electronic books
700	1		\|a Ensor, John
856	4	2	\|u http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/strategicmarketingcompressed.pdf
997			\|a Business & Accountancy, Faculty
998			\|a Marketing, Degree
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