Strategic marketing : planning and control
| Main Author: | Drummond, Graeme |
|---|---|
| Other Authors: | Ensor, John |
| Published: |
Oxford:
Butterworth-Heinemann,
2008.
|
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/strategicmarketingcompressed.pdf |
| Physical Description: |
1 online resource (xv, 349 pages): illustrations, text file PDF. |
|---|---|
| ISBN: |
9780750682718 (electronic book) |