Strategic marketing : planning and control

Main Author: Drummond, Graeme
Other Authors: Ensor, John
Published: Oxford: Butterworth-Heinemann, 2008.
Subjects:
Online Access: http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/strategicmarketingcompressed.pdf

Internet

http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/strategicmarketingcompressed.pdf

Electronic resources

Call Number: HF5415 135 D74 2008
Accession No Item Category SMD Status Notes
EBO0001028 EBOOK EBOOK AVAILABLE