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Strategic marketing planning

Main Author:	Gilligan, Colin
Other Authors:	Wilson, Richard M.S
Published:	Burlington, MA: Butterworth-Heinemann, 2003.
Subjects:	Marketing -- > Management Electronic books
Online Access:	http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/StrategicMarketingPlanningcompressed.pdf

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