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Strategic marketing planning

Main Author: Gilligan, Colin
Other Authors: Wilson, Richard M.S
Published: Burlington, MA: Butterworth-Heinemann, 2003.
Subjects:
Marketing -- > Management
Electronic books
Online Access: http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/StrategicMarketingPlanningcompressed.pdf
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