Strategic marketing planning
| Main Author: | Gilligan, Colin |
|---|---|
| Other Authors: | Wilson, Richard M.S |
| Published: |
Burlington, MA:
Butterworth-Heinemann,
2003.
|
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/StrategicMarketingPlanningcompressed.pdf |
| Physical Description: |
1 online resource (xii, 643 pages): illustration, text file, PDF. |
|---|---|
| ISBN: |
0750622466 (electronic book) |