APA Citation

Gilligan, C., & Wilson, R. M. (2003). Strategic marketing planning. Burlington, MA: Butterworth-Heinemann.

Chicago Style Citation

Gilligan, Colin, and Richard M.S Wilson. Strategic Marketing Planning. Burlington, MA: Butterworth-Heinemann, 2003.

MLA Citation

Gilligan, Colin, and Richard M.S Wilson. Strategic Marketing Planning. Burlington, MA: Butterworth-Heinemann, 2003.

Warning: These citations may not always be 100% accurate.