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Basic marketing : a global managerial approach

Main Author:	Perreault, William D
Other Authors:	McCarthy, E. Jerome
Published:	Boston: Mc-Graw Hill, 2002.
Edition:	14th ed.
Subjects:	Marketing -- > Management Electronic books
Online Access:	http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/BasicMarketingGlobalManagerialApproachcompressed.pdf

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