Basic marketing : a global managerial approach
| Main Author: | Perreault, William D |
|---|---|
| Other Authors: | McCarthy, E. Jerome |
| Published: |
Boston:
Mc-Graw Hill,
2002.
|
| Edition: | 14th ed. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/BasicMarketingGlobalManagerialApproachcompressed.pdf |