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|a Perreault, William D
|
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1 |
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|a Basic marketing :
|b a global managerial approach
|c William D. Perreault, Jr., E. Jerome McCarthy.
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| 250 |
|
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|a 14th ed.
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| 264 |
|
1 |
|a Boston:
|b Mc-Graw Hill,
|c 2002.
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|a 1 online resource (xiv, 848 pages):
|b illustrations, text file, PDF.
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|a online resource
|2 rdacarrier
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|a Marketing --
|x Management
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|a McCarthy, E. Jerome
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|u http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/BasicMarketingGlobalManagerialApproachcompressed.pdf
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|a Business & Accountancy, Faculty
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| 998 |
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