Basic marketing : a global managerial approach
| Main Author: | Perreault, William D |
|---|---|
| Other Authors: | McCarthy, E. Jerome |
| Published: |
Boston:
Mc-Graw Hill,
2002.
|
| Edition: | 14th ed. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/BasicMarketingGlobalManagerialApproachcompressed.pdf |
| Physical Description: |
1 online resource (xiv, 848 pages): illustrations, text file, PDF. |
|---|---|
| ISBN: |
0071121102 (electronic book) |