APA Citation

Perreault, W. D., & McCarthy, E. J. (2002). Basic marketing: A global managerial approach (14th ed.). Boston: Mc-Graw Hill.

Chicago Style Citation

Perreault, William D., and E. Jerome McCarthy. Basic Marketing: A Global Managerial Approach. 14th ed. Boston: Mc-Graw Hill, 2002.

MLA Citation

Perreault, William D., and E. Jerome McCarthy. Basic Marketing: A Global Managerial Approach. 14th ed. Boston: Mc-Graw Hill, 2002.

Warning: These citations may not always be 100% accurate.