|
|
|
|
| LEADER |
01056cam a2200277 7i4500 |
| 001 |
0000054249 |
| 005 |
20200907090000.0 |
| 020 |
|
|
|a 9781292220178 (electronic book)
|
| 090 |
0 |
0 |
|a HF5415
|b .K68 2018
|
| 100 |
1 |
|
|a Kotler, Philip
|
| 245 |
1 |
0 |
|a Principles of marketing
|c Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik.
|
| 250 |
|
|
|a Seventeenth edition.
|
| 264 |
|
1 |
|a Harlow, England:
|b Pearson Education,
|c 2018.
|
| 300 |
|
|
|a 1 online resource (734 pages):
|b colour illustrations, text file, PDF.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a computer
|2 rdamedia
|
| 338 |
|
|
|a online resource
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|
| 655 |
|
0 |
|a Electronic books
|
| 700 |
1 |
|
|a Armstrong, Gary
|
| 700 |
1 |
|
|a Opresnik, Marc Oliver
|
| 856 |
4 |
2 |
|u http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/PrinciplesofMarketingcompressed.pdf
|
| 997 |
|
|
|a Business & Accountancy, Faculty
|
| 998 |
|
|
|a Accountancy, Degree
|
| 999 |
|
|
|a EBO0000799
|b EBOOK
|c EBOOK
|e Electronic resources
|
