Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary, Opresnik, Marc Oliver |
| Published: |
Harlow, England:
Pearson Education,
2018.
|
| Edition: | Seventeenth edition. |
| Subjects: | |
| Online Access: |
http://library.unisel.edu.my/equip-unisel/custom/ebook_catalog/ebook/PrinciplesofMarketingcompressed.pdf |
| Physical Description: |
1 online resource (734 pages): colour illustrations, text file, PDF. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781292220178 (electronic book) |