APA Citation

Kotler, P., Armstrong, G., & Opresnik, M. O. (2018). Principles of marketing (Seventeenth edition.). Harlow, England: Pearson Education.

Chicago Style Citation

Kotler, Philip, Gary Armstrong, and Marc Oliver Opresnik. Principles of Marketing. Seventeenth edition. Harlow, England: Pearson Education, 2018.

MLA Citation

Kotler, Philip, Gary Armstrong, and Marc Oliver Opresnik. Principles of Marketing. Seventeenth edition. Harlow, England: Pearson Education, 2018.

Warning: These citations may not always be 100% accurate.